Got a great website?
Great! But a pretty website isn’t enough to drive viewers and increase profits.
Even a purely retail-focused website needs an effective SEO strategy to survive. One key step is to maintain an updated blog.
You can’t have a successful blog without finding out what works best for both your readers and search engines. Likewise, blogging is also great for your website’s SEO.
With a blog, you can increase your website ranking if readers find your blog to be useful. You then have to improve your blog ranking, which is where SEO comes in.
With the right SEO techniques, you can ensure your blog will reach a wider audience. Dive in for some SEO tips to help you rise through the complicated ranks of search engines.
1. Write Relevant, Useful Content
This is the best blog SEO tip you have to remember: the content you publish should always add value to the readers. It should be informative, written with the intent to be useful to human readers. Forget the search engine for a while and write for your readers instead.
Well-researched posts with proper grammar and structure will also help grow your readership. You will get a lot of return visits and they may also share your posts, which will then get you new visitors. When the search engine learns your content is getting a lot of attention, your page ranking score will go up.
2. Publish Long Content
Google loves helpful content. This is often why long posts have higher chances of landing in the top 3 search results. Long content tends to be informative and detailed about the topic.
Furthermore, writing long articles will make the keyword feel more natural. As you write more, you’ll tend to use the keywords more without it looking like you’re overstuffing it.
3. Have a Regular Publishing Schedule
Dynamic content is better for SEO than static content – it tells Google that your website is alive. It will then crawl your website more often and may increase your ranking score.
Writing every day is ideal, but it may be hard to keep up. If so, commit to updating your blog at least twice to thrice a week. This will also benefit your readership as readers like updated websites more.
4. Strategize the Placing of Your Keywords
Keywords are the flags for search engines, but you have to be careful not to put too many flags on your article. This might make Google mistake your content as spam and then penalize you for it.
Instead, use your main keyword for at least 3 times in the whole article and then use a number of supporting keywords. The main keyword should be in the first 100 words and in the last paragraph. Use it in the title, and make it as close to the beginning of the title as possible.
However, make sure to focus more on the quality of content rather than how many keywords you have.
5. Optimize the Content
Aside from placing the keywords in the right places, you can further optimize the content by using headings and subheadings. These will help break an article into sections that are easier to read.
For search engines, these make “reading” also easier for its crawlers. They will be able to better understand what the content is about.
6. Make Your Website Mobile-Responsive
Mobile devices account for approximately 57% of web traffic all over the world. This will further increase as smartphone use becomes more prevalent worldwide.
This is why Google is prioritizing websites with a responsive design. It should be able to adjust to the screen of the device accessing it. This also improves the user experience, which is good for your web metrics.
7. Use Internal and External Links
Search engines’ crawlers use links to go from one page to the next. When you use internal links, you help these crawlers explore your website. This can help them index all the pages on your website.
External links are useful in that the search engine and your readers can associate your website with the external websites you’re linking to. This is why you must only link to authoritative websites so you can also appear to be an authority.
8. Simplify Your URL
Good websites have “good-looking” URL structures, which is good for SEO. It follows the hierarchy of categories, from the domain to category to its sub-category. In other words, it looks something like this: https://www.website.com/cat/sub-cat/page-keyword.
On the other hand, we have websites that don’t pay attention to their URL structures. As a result, their URL might look something like this: https://www.website.com/?p=15/hzdzp_726k.
To avoid this, make sure your CMS doesn’t set the URL title for each article you publish. Instead, set it yourself.
9. Speed Up Your Website
The speed of your website is now a ranking factor. If it’s slow, Google will penalize you and lower your page ranking score. This is because the user experience is the priority of Google; it will want to prioritize websites that provide the optimal experience.
Aside from that, slow-loading pages will also hurt your bounce rates. If your pages don’t load right away, visitors may find it more convenient to look for another resource than wait for your website to load.
10. Use Images and Optimize Them
SEO isn’t only about catering to the standards of the search engines, it’s also about making it easy for readers to peruse your content. Images are good additions to articles, especially if they’re quite long. They help break up walls of texts, and they can also help readers understand the content better.
If so, they can better engage with your content and they may stay longer. This is a good ranking signal for search engines, helping with your SEO efforts. Furthermore, you can optimize the images’ alt text and file names with your keyword.
Using SEO for Your Blog Ranking
SEO is ever-changing – next thing you know, websites will have different tips for increasing your blog ranking. However, these methods above are sure to help you stay ahead of the competition for years to come. They focus on a better user experience than anything else, after all.
If you want an expert you can trust to keep up with the trends, contact us today. Let’s discuss the right SEO solutions for your law blog.
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