It’s not enough to be on the internet, you want to be effective on the internet. The only way to do that is to have an effective search engine optimization strategy.

With more than 1 billion websites on the world wide web and 3.5 billion Google searches performed each day, it’s crucial to make your site stand out.

Keep reading for 5 effective ways to improve SEO for law firms so that your website can be found by the right people.

What Is SEO for Law Firms and Why Is It Important?

Search engines like Google have algorithms to help rank results for search inquiries. They use hundreds of factors to come up with the best results.

It’s vital that your website not only has content for visitors but has a strong search engine optimization strategy so potential clients find it. It doesn’t matter how incredible your site is if no one sees it.

Original and Focused Content

“If you build it, they will come” doesn’t apply to the world wide web. You need to give internet searchers what they want. The key is to have unique content that answers questions and provides information they can’t find elsewhere.

Dynamic content with relevant wisdom on law content can make you an authoritative site in your field of expertise. This is true with visitors and search engines.

Google, Bing and other search engines want to give their users the best results possible. When your law website design strategy keeps that in mind you can build your way to the top of search engine results.

Remember, almost 70% of traffic from search engine results goes to sites ranking in the top five.

The more keywords your site can provide relevant content for within your niche, the more visitors you’ll get. And they’ll be the right visitors because they’re searching for what you offer.

Visual Content

It’s not enough to get people on your website, you want to keep them there. Visual content attracts 650% more engagement than text.

Dynamic and interesting picture and video content will keep customers on your pages longer than a page full of text.

Keyword Research

Keywords are the words and phrases that people use to search for information.

When a person goes to Google looking for a divorce attorney they’ll enter words like “Divorce Lawyer” and their city name.

If someone has just had a fender bender they may search “What to do after an accident”.

You’ll rank higher in results if your content includes the keywords people use when searching the internet. A little research can help you know which phrases are the best to use.

Don’t forget voice searches and local SEO strategies to get optimal results.

Local SEO for Law Firms

Local SEO is something many companies neglect to consider. They’re losing out on one of the greatest SEO tools available.

Listing your law firm on business directories, such as Google My Business, helps you reach everyone who searches from their mobile devices. That’s the majority of searchers.

You want the people in your community to be able to find you on the internet and in person.

There are important factors to consider when creating your local SEO plan:


When you list your business in a directory your contact information needs to be consistent. This way search engines identify it as your firm. If your address is listed as 1 John Street on Google My Business make sure you use Street, not St. on other listings.

Description and Reviews

Directories have an area to write a description of your business and the services you provide. If you leave this blank, it’ll hurt your rank. When someone searches for services, search engines use this information to provide the most accurate results.

Reviews are a valuable tool in driving potential clients to your law firm. People trust online reviews almost as much as recommendations from family and friends. 90% of consumers say online reviews influence their decisions.

Engage and Interact

Use your local SEO strategy in business directories to drive traffic to your website. Include your website link, social media profiles, promotions, and detailed business information in your listing.

When clients leave reviews and comments, make sure you respond professionally and promptly.

Make Social Media Work for You

Social media isn’t just for social butterflies. Most businesses don’t capitalize on the power of social media to reach potential customers.

Having profiles on platforms like LinkedIn, Facebook, Twitter, and Instagram can extend your reach beyond your client base. The more you interact with followers, the greater the chance of new people finding you.

This is also a great place to share new blog content and promote services. If you have content that inspires, educates, and entertains – others will want to share it.

SEO for Those on the Go

More people than ever are accessing the internet from their mobile devices. If your site doesn’t load properly on their smartphone they’ll go to a site that does.

You only have a few seconds before someone will abandon a site that’s taking too long to load.

When your site does load, you want visitors to get the whole experience. If the content isn’t created to display properly on every device you’re losing consumers.

Mobile First

Google and other search engines now index mobile-friendly sites first. This means it’s hurting your position in search engine results if your site isn’t designed for mobile devices.

Wow Them with Your SEO Finesse

It’s not enough to be on the internet. The best thing you can do for your online success is to realize the importance of SEO for law firms.

To compete in today’s world, you need an SEO strategy that works for you.

Contact us today to develop the right strategy for you.

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